Athletic Directors
ADs & sports leaders are busy. Tech is complex. The industry is giant.
We were founded to help.
K12 helps connect athletic administrators, coaches, and youth sports org leaders to the right tech to grow excellent programs for our nation’s students.
We founded K12 Sports Tech to help make the day to day easier and more fruitful for beloved athletics and activity administrators nationwide.
Membership Benefits
Exclusive cost-savings
Exclusive vendor profile information
Exclusive vendor reviews, data & analytics
Relevant industry news, events, and posts
Miscellaneous member gift/s
Project work opportunities as part of K12’s AD Think Tank
Coming soon
(consultant team)
How We Help
Education
– Webinars
– AD Insights newsletter
– Relevant social & blog posts
(Curated: K12 & others)
– Events
Surveys & Data-driven Insights
– K12 Sports Tech school athletics survey data & analytics
Vendor Impact survey
– Other survey results & insights from different industry providers
Thought Leadership
– Vendor Impact Initiative: Movement to drive vendor transparency, accountability, and customer-centric innovation
– Sports tech consortium with industry veterans (vendors and ADs): creation and promotion of sets of & guidelines best practices in work with school athletics
– Blog posts
Our Work with Your Vendors
– We help vendors understand how to serve and support your program needs better
– We understand the needs and challenges of athletic administrators and channel their voices in our work and services
– We consult actual administrators
Friendly Advice
While we aren’t providing formal consulting services to schools, we are happy to offer recommendations, make connections and intros, lend an ear…however we can help. We cherish our network of administrator friends and are here to help.
Our work with
VENDORS
Our consultancy arm helps sports tech vendors better understand and serve athletic departments and youth sports organizations. We work with veteran vendors, help bring new companies into the space, test the market, run pilots, and provide guidance for building long term fruitful partnerships with schools and organizations.
Core to our mission – and what makes us successful in our work with vendors – is understanding athletic director needs and channeling their voices in our work and services.
To achieve this, we not only employ a wealth of collective experience and knowledge, but we enlist help and guidance from a vast network of athletic directors and sports leaders across the country.
VENDOR IMPACT INITIATIVE
K12 Sports Tech was founded on the belief that it is all of our responsibilities from within the sector to advocate for young people participating in sports and the people who serve them each and every day. For this reason we are proud to announce the K12 Sports Tech Vendor Impact Initiative.
The initiative will give athletic directors from all over the country the opportunity to provide candid, measurable, and personally written feedback about the vendors they have invested in to make high-level impacts on their athletic programs.
Review a vendor.
Through this initiative K12’s mission is to bring an increased level of both transparency and community to a space where it is often lacking. The initiative will not only provide a platform for ADs to give feedback, but it will also provide excellent data and content to recognize vendors, as well as, insights into their growth areas and the industry as a whole.
K12 Unlocks New Athletic Director Opportunities Through Partnership with Global Community of Women in Sports
Chicago, IL February, 2024 — K12 Sports Tech (K12), experts in school athletics tech success, and Global Community of Women in High School Sports (GCWS), the premier leadership organization that develops, connects, and advances women working in high school sports,...
K12 Kicks Off Vendor Impact Initiative, Squadlocker Partnership
K12 Sports Tech is on a mission to help connect all athletic administrators nationwide to the tech they need to succeed, and create impactful opportunities and experiences for student athletes. To accomplish this, transparency and engagement by vendors that serve...
K12 Sports Wants ADs to Tell It Like It Is, Launches Vendor Survey & Initiative
Tech advances in the K-12 sports space have prompted a market shift as veteran K-12 sports technology companies look to unlock large potential revenue channels, namely through consolidation and partner integrations. To address all the vendor activity and leverage...
Big Moves in K-12 Sports World, What it Means for Athletic Directors
The rise of vendor activity in the K-12 sports technology world - mergers, acquisitions, partnerships, integrations - is leaving many athletic directors and coaches wondering: How are these big changes going to impact my program and my student athletes? Is there...
Gipper Signs Partnership To Become A High Impact Vendor of K12 Sports Tech
Chicago, IL May, 2023 — K12 Sports Tech (K12), experts in school athletics tech success, and Gipper Media, Inc. (Gipper), the leading social media content creation and Management platform for sub-professional sports, announced their partnership and Gipper's...
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