Vendors
We help sports tech vendors build scalable models to ensure increased market growth, innovation and customer satisfaction
“Tradition is a challenge to innovation.” ~Alvaro Siza Vieira.
Nothing speaks to the K12 market and the AD space as fittingly as this quote. We became partners with K12 Sports Tech with excitement and open eyes to truly get one-on-one feedback from the leaders, pioneers, and visionaries in the athletic market. What we learned from our conversations vastly surpassed our expectations, resulting in exponential sales growth and market knowledge. Exceptional, extraordinary, and phenomenal cannot begin to describe how great it was to work with Abby and Alec. If you truly believe that you have the K12 space solved, you’d be remiss if you didn’t give your company, your prospects, and your clients the opportunity to learn and grow from the knowledge gleaned by the giants in the industry.
—ADOLFO URQUIETA, DIRECTOR OF SALES, RANK ONE SPORTS
In joining forces with K12, the Global Community of Women in High School Sports embarks on a transformative partnership that empowers our members with unparalleled benefits. K12’s commitment to breaking down barriers aligns seamlessly with our mission to connect, grow, and elevate women and their allies in the realm of school sports. Together, we forge a path towards enhanced resources, exclusive vendor savings, and valuable opportunities, ensuring that our community continues to thrive and lead in the ever-evolving landscape of high school athletics. This partnership not only exemplifies shared values but amplifies the collective strength of our endeavors.
—Jen Brooks, CMAA, Ursuline Academy, Founder of Global Community of Women in High School Sports
Alec & Abby at K12 Sports Tech have been a great resource to our business. They’ve been a key partner in our product launch initiatives and business development needs. I always know I can count on them for thoughtful, thorough, and insightful feedback. They are super reliable, communicate well, and are a true extension of our business. They are vital to our growth and I look forward to working with them for many years to come!
—Vinay Mullick, Owner of MiniJerzeys®
Working with K12 Sports Tech has been a game-changer for our business. Their expertise, strategic guidance, and commitment to our success has helped us reach new heights in our approach to expanding into new markets. Thanks to their support, I have no doubt about our ability to achieve our ambitious goals for 2024. They are a true partner in our journey to success!
—Kirsten Goede, Co-Founder of Big League Pins
Working with K12 Sports Tech has been fantastic for Omella. Abby and Alec’s market expertise and insight is second to none from what we’ve seen, and has been instrumental in gaining traction in the complex school athletics space. Their unique model of inviting athletic directors onto projects to provide us direct feedback and guidance – while introducing our solution – has proven incredibly effective and valuable for us. And the combination of well thought-out introductions, surveys, and feedback not only unearthed valuable insights that we hadn’t previously considered, but helped us identify untapped potential and see immediate success.
Thanks to K12, we feel confident in our approach and strategy to serve athletic departments well, and we are equipped with knowledge and tools needed to seize new opportunities. I strongly recommend K12 Sports Tech to any sports tech vendor or organization seeking to understand, enter, and/or grow in the school athletics space!
—Brett Kopf, Co-Founder Omella and Remind
Our PROGRAMS
A.D. ENGAGEMENT
Our most popular and impactful program. K12 connects vendors to hand-selected AD Think Tank members to collect invaluable insight, market information, data, and guidance from forward-thinking administrators in the space…via one-on-one call and multiple surveys.
This relationship-driven process also provides vendor clients with potential long-term customers, and ADs with innovative solutions to introduce to their program.
*Most popular. Great for ALL vendors interested in growing quickly and effectively in the school sports space. 76% prospect qualification rate.
*Vendors must meet certain criteria to participate. Inquire here: connect@k12sportstech.com.
Research & Growth
K12 helps create and facilitate the collection of information/data, feedback, and preliminary interest in vendor solutions through a video overview and comprehensive survey of select AD Think Tank members.
This program is a fast path to key market insight, competitive landscape information, and positioning feedback. It is also provides a high level view of the overall market opportunity for our vendor clients.
*Great for vendors on a budget and time crunch wanting to grow brand recognition, gain key high level data and insights, and establish a prospect pipeline.
Interest Survey
This survey program serves as Phase 1 for many of our client projects, generating powerful landscape data & feedback from athletic directors in our AD Think Tank, while collecting potential interest in the vendor solution.
Creating a baseline of data and insight, tailored to set up an effective long term engagement with K12 Sports Tech, makes this program an incredibly effective launch point to success and growth with K12 and the AD Think Tank.
*Great for vendors interested in creating a baseline for extra effective work with K12 Sports Tech and the AD Think Tank.
Market Insight & Recommendations – Part of ALL K12 Sports Tech Programs
With many years of experience working in the school sports tech space with hundreds of athletic administrators and coaches, K12 is well equipped and positioned to provide critical insight, recommendations, strategy, ideas, and feedback for its clients throughout all phases of work and after. Our goal is to equip our nation’s school sports programs with cutting edge, high quality products and services that allow student athletes to grow and thrive. Vendor clients that work with K12 Sports Tech and our AD Think Tank seek to understand how best to serve these programs and how to grow long term, mutually beneficial partnerships with our schools. We do everything we can to help facilitate this.
Consulting Services
Go-to-Market Strategies
– Product Positioning and Messaging
– Pricing Strategy
– Sales Strategy
– Customer Relationship Management
– Customer Support and Onboarding
Business Development
– Market Research and Analysis
– Strategic Partnerships and Alliances
– Sales and Lead Generation
– Fundraising
Data Analytics
– Data Collection and Exploration
– Customized Surveys
– Customer Analytics
– Predictive Analytics
Customer Success
– Onboarding and Implementation
– Account Management & Engagement
– Customer Experience Enhancement
– Customer Retention Strategies
Vendor Discount Collective
Get Featured Deal Promotion for K12's Athletic Director members
Connect with quality, new prospects who have upfront information that helps shorten your sales cycle
Make your solution more accessible for budget-tight prospects without increasing customer acquisition costs!
WHAT IS THE
VENDOR IMPACT INITIATIVE?
Industry-wide, collaborative movement to increase vendor transparency and positive impact on school sports programs through:
Objective data collection
Candid customer feedback
Accessible information and answers about vendors in the school sports tech space
promotion by K12 as a supporter of transparency & Customer-Centric Innovation
Learn More
Get more information about how K12 can help connect you with Athletics Administrators and grow your business
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