As we turn the page on a groundbreaking 2024, we’re already setting our sights on 2025—a year that promises to elevate K12 Sports Tech and our Athletic Directors (ADs) to new heights. Armed with the momentum of record-breaking achievements, growing partnerships, and a thriving AD Think Tank, we’re ready to continue shaping the future of school sports technology.

K12 Sports Tech’s communications will focus on these key areas, as we work with you to make a lasting impact in school sports technology in 2025 and beyond:

1. Managing Athletics Vendor Solutions: Helping ADs navigate the complex landscape of sports technology by providing ongoing hands-on insights, tools and best practices.
2. Enabling Innovation & Collaboration: Creating opportunities for vendors and ADs to work together, shaping the future of athletic technology through strategic partnerships, pilot programs, and Think Tank discussions.
3. Empowering ADs: Opportunities to Earn, Learn, and Lead: Exclusive resources, consulting projects, leadership roles, and professional development opportunities.
4. Elevating Our Voice Through Content & Community: Expanding thought leadership through spotlights, blogs, webinars, and discussions that highlight key industry trends and amplify the voices of ADs nationwide.
5. A Shared Vision for the Future: Updates on our strategic plan and collaborative efforts with partners and advocates to drive meaningful progress in school sports technology.

MANAGING ATHLETICS VENDOR SOLUTIONS

Enhanced Customer Success Practice: Strengthening Support for OUR Members & Partners

In 2025, we’re proud to introduce our Tier 1 Customer Success Practice, a strategic initiative designed to provide athletic directors and vendor partners with dedicated, high-impact support. Our goal is to bridge the gap between technology providers and the real-world needs of school sports programs, ensuring that every stakeholder has the tools and insights they need to thrive. So, what does this mean for you?

  • *For Athletic Directors: Our Customer Success team will provide personalized guidance on leveraging cutting-edge sports technology, streamlining workflows, and maximizing vendor partnerships to improve efficiency and program success.
    *For Vendor Partners: We’ll offer data-driven feedback from AD Think Tank members, helping vendors refine their solutions and strengthen school partnerships based on real-world input from AD customers and staff.

This program isn’t just about support—it’s about proactive collaboration, problem-solving, and innovation. By aligning resources and expertise with the unique challenges of school athletics, we’re ensuring that both ADs and vendors have the right solutions at the right time.
Stay tuned for more details, including exclusive opportunities to engage with our Customer Success team in the coming months!

ENABLING INNOVATION AND COLLABORATION

Vendor Partnerships: Welcome Helmet Tracker!

Vendor collaboration has always been at the heart of K12 Sports Tech, and 2025 will be no exception. Following a year where partnerships with companies like Omella, Digital Scoreboards, Rank One, and Veo brought innovative solutions to the forefront, we’re excited to welcome Helmet Tracker as one of our newest vendor partners.

Helmet Tracker provides industry-leading sports equipment management technology, helping athletic programs track and manage gear efficiently while improving safety for student-athletes. Their software solutions serve youth leagues, schools, colleges, and professional teams, offering seamless integration with manufacturers and reconditioners to ensure equipment data accuracy.

By adding Helmet Tracker to our vendor network, we’re further expanding the range of cutting-edge tools available to ADs through the AD Think Tank. These partnerships will unlock even more opportunities for athletic directors to test emerging technologies, provide valuable feedback, and help shape the future of athletic program management. Stay tuned for more details on how you can engage with Helmet Tracker and our other vendor partners in the coming months!

 

Empowering ADs: Opportunities to Earn, Learn, and Lead

The AD Think Tank continues to grow as a community where ADs can share expertise, gain recognition, and influence the direction of school sports technology. In 2025, we’re amplifying opportunities for our members:

  • Consulting Projects: More chances for ADs to collaborate with vendors, sharing insights and earning compensation for their expertise.
  • Leadership Roles: Opportunities for ADs to take on advisory or ambassador roles, further showcasing their leadership within the industry.
  • Professional Development: Exclusive content, webinars, and resources designed to help ADs stay ahead of the curve.
  • Trusted Resource Partnership with PCA: Through our new partnership with Positive Coaching Alliance (PCA), AD Think Tank members will gain access to leadership training, culture-building strategies, and expert insights on fostering positive student-athlete experiences.
  • Collaborative Webinars & Content: PCA and K12 will co-develop valuable programming tailored to the evolving needs of athletic directors, ensuring ADs receive cutting-edge support in leadership, coaching, and program development.

Stay tuned for more opportunities to engage, collaborate, and shape the future of high school athletics!

  • Elevating Our Voice Through Content and Community

Our blog and newsletter have already established a strong presence, offering a platform to share trends, success stories, and actionable advice. In 2025, we’ll build on this foundation, expanding our content reach and launching new initiatives to foster deeper community connections. From increased social media engagement to referral campaigns that bring even more ADs into the fold, our goal is to amplify the impact of the AD Think Tank.

A Shared Vision for the Future

None of this would be possible without the incredible contributions of our partners, Think Tank members, and supporters. Your passion and expertise drive everything we do, and we’re honored to collaborate with you in shaping the future of school sports.

As we move into 2025, we invite you to join us on this journey. Together, we’ll continue to innovate, empower, and make a lasting impact on the school sports community.

Here’s to a brighter, bolder 2025!