vendor PARTNER PROGRAMS
*Note: for smaller, growing companies or individuals providing high impact solutions for school athletics, K12’s Emerging Innovators Program offers discounted pricing. Learn more.
gain insights & accelerate growth IN SCHOOL ATHLETICS with k12 CONSULTING programs
Working with K12 Sports Tech has been fantastic for Omella. Abby and Alec’s market expertise and insight is second to none from what we’ve seen, and has been instrumental in gaining traction in the complex school athletics space. Their unique model of inviting athletic directors onto projects to provide us direct feedback and guidance – while introducing our solution – has proven incredibly effective and valuable for us. And the combination of well thought-out introductions, surveys, and feedback not only unearthed valuable insights that we hadn’t previously considered, but helped us identify untapped potential and see immediate success.
Thanks to K12, we feel confident in our approach and strategy to serve athletic departments well, and we are equipped with knowledge and tools needed to seize new opportunities. I strongly recommend K12 Sports Tech to any sports tech vendor or organization seeking to understand, enter, and/or grow in the school athletics space!
—Brett Kopf, Co-Founder Omella and Remind
“Tradition is a challenge to innovation.” ~Alvaro Siza Vieira.
Nothing speaks to the K12 market and the AD space as fittingly as this quote. We became partners with K12 Sports Tech with excitement and open eyes to truly get one-on-one feedback from the leaders, pioneers, and visionaries in the athletic market. What we learned from our conversations vastly surpassed our expectations, resulting in exponential sales growth and market knowledge. Exceptional, extraordinary, and phenomenal cannot begin to describe how great it was to work with Abby and Alec. If you truly believe that you have the K12 space solved, you’d be remiss if you didn’t give your company, your prospects, and your clients the opportunity to learn and grow from the knowledge gleaned by the giants in the industry.
—ADOLFO URQUIETA, DIRECTOR OF SALES, RANK ONE SPORTS
In one sentence, if High School sports was in our ICP we would be working with K12 Sports Tech intensely.
K12 are by far and away the best partners we’ve worked with in our history and we don’t say that lightly. As soon as High School does become our ICP we will be picking up the phone and going all in. It was a great pilot and experience for us.
K12 don’t just make flat intros. This is the most crafted and considered partnership we’ve had. They listen and figure out how your product can fit into their network for ADs and district high school organizations and have deep connections with very important people in the space. They will put you in front of exactly the right people and you will get product feedback for the high school and district space as well as follow ups and potential sales.
K12 do not just work with anyone so make sure you pitch your product well.
—Alasdair Crawley, Fanbase Founder, Toronto Canada
In joining forces with K12, the Global Community of Women in High School Sports embarks on a transformative partnership that empowers our members with unparalleled benefits. K12’s commitment to breaking down barriers aligns seamlessly with our mission to connect, grow, and elevate women and their allies in the realm of school sports. Together, we forge a path towards enhanced resources, exclusive vendor savings, and valuable opportunities, ensuring that our community continues to thrive and lead in the ever-evolving landscape of high school athletics. This partnership not only exemplifies shared values but amplifies the collective strength of our endeavors.
—Jen Brooks, CMAA, Ursuline Academy, Founder of Global Community of Women in High School Sports
Alec & Abby at K12 Sports Tech have been a great resource to our business. They’ve been a key partner in our product launch initiatives and business development needs. I always know I can count on them for thoughtful, thorough, and insightful feedback. They are super reliable, communicate well, and are a true extension of our business. They are vital to our growth and I look forward to working with them for many years to come!
—Vinay Mullick, Owner of MiniJerzeys®
Working with K12 Sports Tech has been a game-changer for our business. Their expertise, strategic guidance, and commitment to our success has helped us reach new heights in our approach to expanding into new markets. Thanks to their support, I have no doubt about our ability to achieve our ambitious goals for 2024. They are a true partner in our journey to success!
—Kirsten Goede, Co-Founder of Big League Pins
Featured Services for K12 Vendor Partners
Market Insights Survey, AD Engagement, Vendor Directory Membership*BEST STARTING POINT*
Market Insights & Interest Survey
Competitive & Market Validation Report
What it is: A data-driven market assessment surveying 100+ AD Think Tank members.
Who it’s for: Companies looking for competitor analysis and demand forecasting.
Benefits: Competitive intelligence, sales positioning, product-market fit insights.
DETAILED BENEFITS & OUTCOMES
Competitive Intelligence: Identify market demand, gaps, and positioning opportunities.
Strategic Sales Insights: Measure AD interest in your solution for targeted outreach.
Custom Survey Deployment: Tailored survey with comprehensive, conditional logic created and sent to 100-200 ADs.
Comprehensive Reporting: Results, analysis, and strategic recommendations.
*MOST POPULAR*
*BEST FOR ACCELERATED INTEREST & GROWTH*
AD ENGAGEMENT
1-on-1 Ad interviews: leadership Insights & customer acquisition
What it is: Personalized interviews with AD Think Tank members to gather strategic insights, feedback, and market intel – and to acquire new customers.
Who it’s for: Vendors looking for market expansion and direct feedback & guidance from high school athletic directors.
Benefits: Strategic insights, market exposure and growth, early adoption.
DETAILED BENEFITS & OUTCOMES
Exclusive AD Insights: Gain direct strategic feedback and market intelligence from high school athletic directors.
Targeted Customer Acquisition: Engage with prequalified ADs to identify early adopters and sales opportunities.
Structured, High-Impact Interviews: Conduct 10-20 personalized interviews with vetted ADs.
Customized Engagement Tools: Pre-call & post-call surveys with sales qualifiers.
Custom interview guide with best practices
Full AD and school profiles for deeper insights
Sales & Re-Engagement Support: Track prospects, streamline follow-ups, and accelerate conversions.
Market Expansion & Visibility: Position your solution directly in front of key decision-makers in the high school sports ecosystem.
*BEST FOR ONGOING MARKETING & EXPOSURE*
VENDOR MEMBERSHIP DIRECTORY
MARKET VISIBILITY & SALES ENABLEMENT
What it is: A featured listing in K12 Sports Tech’s Vendor Directory, used by athletic administrators.
Who it’s for: Vendors looking for organic discovery and inbound leads.
Benefits: Increased visibility, credibility, trusted vendor status.
DETAILED BENEFITS & OUTCOMES
Trusted Vendor Status: Earn a K12 Verified or K12 Verified+ badge for credibility.
Inbound Lead Generation: Attract ADs actively searching for solutions in your category.
Sales & Engagement Tools: Custom profile with review/testimonial sections and sales capture features.
FOR Small OR NEW sports tech COMPANIES INTERESTED IN K12 SERVICES:
ADDITIONAL HIGH IMPACT SERVICES
Consulting & Engagement, Market Insights & Feedback, Growth & ExpansionConsulting & Engagement
PILOT PROGRAM
Structured Activation & Market Adoption
What it is: A guided program to test and optimize a vendor’s product in the high school sports market.
Who it’s for: Vendors preparing for product launch, testing, or expansion.
Benefits: Pre-built engagement strategy, data collection, improved adoption.
DETAILED BENEFITS & OUTCOMES
Guided Product Testing: Optimize your solution in the high school sports market with real-user feedback.
Targeted Market Entry: Engage directly with ADs, coaches, and staff for hands-on product evaluation.
Pre-Built Engagement Strategy: Custom pilot framework, recruitment support, and onboarding assistance.
Data-Driven Insights: Pilot surveys, structured calls, and key performance metrics.
Comprehensive Reporting: Actionable recommendations to refine market fit and adoption.
CONSULTING & ENGAGEMENT
K12 CUSTOMER SUCCESS
scalable retention & user adoption
*in development, LAUNCHING 6/1
What it is: A tailored customer success framework for school athletics, ensuring product retention and engagement.
Who it’s for: Vendors seeking structured customer onboarding, feedback loops, and long-term adoption.
Benefits: Increased renewals, better customer data, improved user adoption.
DETAILED BENEFITS & OUTCOMES
Structured Onboarding: Streamline adoption with a tailored success framework.
Retention & Engagement: Strengthen customer relationships to drive renewals.
Data-Driven Insights: Leverage feedback loops to enhance user experience.
Scalable & Cost-Effective: A “one-to-many” approach for sustained adoption in school athletics.
MARKET INSIGHTS & FEEDBACK
VENDOR IMPACT SURVEY
CUSTOMER FEEDBACK & PERFORMANCE METRICS
What it is: A structured feedback process to capture customer testimonials, satisfaction metrics, and brand perception.
Who it’s for: Vendors seeking public reviews, data-backed testimonials, and transparency metrics.
Benefits: Customer engagement, increased brand trust, proof of product success.
DETAILED BENEFITS & OUTCOMES
Transparency Badge: All participants receive an “I Love Transparency” badge on their profile.
Enhanced Credibility: Boost brand trust with data-backed reviews and transparency metrics.
Full-Scale AD Feedback: Comprehensive surveys capturing real customer experiences.
Recognition & Promotion: High response scores can earn a “High Impact” badge and vendor promotion.
GROWTH & EXPANSION
AMBASSADOR PROGRAM
STRATEGIC REFERRAL & INFLUENCE NETWORK
What it is: A structured referral and marketing program to expand vendor reach through qualified ambassadors.
Who it’s for: Vendors who have completed 6+ months of K12 consulting.
Benefits: Increased referrals, built-in credibility, performance-based scaling.
DETAILED BENEFITS & OUTCOMES
Built-In Credibility: Gain trust through endorsements from qualified ambassadors.
Performance-Based Growth: Scale through a customized revenue share model.
*6 month minimum consulting commitment as vendor partner required
*Must meet other criteria for high level of interest and service from AD Think Tank
emerging innovators*
*APPLICATION REQUIRED
MARKET ENTRY & GROWTH FOR EARLY-STAGE SPORTS TECH COMPANIES
What it is: A structured program designed to provide high-impact, early-stage sports tech companies with affordable access to K12 Sports Tech’s services and AD Think Tank network.
Who it’s for: Companies with under 100 total customers (or under 20 school customers) and fewer than 10 employees that are feedback-focused, mission-driven, and committed to high-impact solutions with excellent customer support.
Benefits: Up to 50% discount on all K12 services, increased visibility through AD Think Tank dashboard, additional K12 promotional efforts.
Pricing / Learn More
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