Emerging innovators
Breaking barriers for Sports Tech innovation
WHAT IS THE K12 SPORTS TECH Emerging innovators program?
This program opens the door for early-stage, mission-driven sports tech companies to gain affordable access to the school athletics space.
By connecting with our AD Think Tank— about 1,000 forward-thinking athletic directors nationwide—we help innovators refine their solutions, gain insights, and grow alongside the schools and athletes they aim to serve.
EARLY STAGE school SPORTS tech VENDORS: APPLY BELOW
PROGRAM DETAILS & BENEFITS
📉 Steep discount on K12 membership
📢 Instant increased visibility on AD Think Tank dashboard and through project promotion
📞 12 AD engagement calls with prequalified athletic directors and a 75% rate of interest in a sales relationship post call.
📉 Access to exclusive insights and early customer feedback
📆 Premium Membership Required
💰 5-20% success fee
Who Should Apply?
Company participant criteria:
✔️ Fewer than 100 total customers OR fewer than 20 high school customers
✔️ Staff of 10 or fewer employees
✔️ Feedback-driven, mission-focused, and high-impact
✔️ Excellent customer support
✔️ High value proposition for an athletic director
✔️ Pre-revenue
✔️ Subject to customer interview/screenings/reference
In one sentence, if High School sports was in our ICP we would be working with K12 Sports Tech intensely.
K12 are by far and away the best partners we’ve worked with in our history and we don’t say that lightly. As soon as High School does become our ICP we will be picking up the phone and going all in. It was a great pilot and experience for us.
K12 don’t just make flat intros. This is the most crafted and considered partnership we’ve had. They listen and figure out how your product can fit into their network for ADs and district high school organizations and have deep connections with very important people in the space. They will put you in front of exactly the right people and you will get product feedback for the high school and district space as well as follow ups and potential sales.
K12 do not just work with anyone so make sure you pitch your product well.
—Alasdair Crawley, Fanbase Founder, Toronto Canada
“Tradition is a challenge to innovation.” ~Alvaro Siza Vieira.
Nothing speaks to the K12 market and the AD space as fittingly as this quote. We became partners with K12 Sports Tech with excitement and open eyes to truly get one-on-one feedback from the leaders, pioneers, and visionaries in the athletic market. What we learned from our conversations vastly surpassed our expectations, resulting in exponential sales growth and market knowledge. Exceptional, extraordinary, and phenomenal cannot begin to describe how great it was to work with Abby and Alec. If you truly believe that you have the K12 space solved, you’d be remiss if you didn’t give your company, your prospects, and your clients the opportunity to learn and grow from the knowledge gleaned by the giants in the industry.
—ADOLFO URQUIETA, DIRECTOR OF SALES, RANK ONE SPORTS
In joining forces with K12, the Global Community of Women in High School Sports embarks on a transformative partnership that empowers our members with unparalleled benefits. K12’s commitment to breaking down barriers aligns seamlessly with our mission to connect, grow, and elevate women and their allies in the realm of school sports. Together, we forge a path towards enhanced resources, exclusive vendor savings, and valuable opportunities, ensuring that our community continues to thrive and lead in the ever-evolving landscape of high school athletics. This partnership not only exemplifies shared values but amplifies the collective strength of our endeavors.
—Jen Brooks, CMAA, Ursuline Academy, Founder of Global Community of Women in High School Sports
Alec & Abby at K12 Sports Tech have been a great resource to our business. They’ve been a key partner in our product launch initiatives and business development needs. I always know I can count on them for thoughtful, thorough, and insightful feedback. They are super reliable, communicate well, and are a true extension of our business. They are vital to our growth and I look forward to working with them for many years to come!
—Vinay Mullick, Owner of MiniJerzeys®
Working with K12 Sports Tech has been a game-changer for our business. Their expertise, strategic guidance, and commitment to our success has helped us reach new heights in our approach to expanding into new markets. Thanks to their support, I have no doubt about our ability to achieve our ambitious goals for 2024. They are a true partner in our journey to success!
—Kirsten Goede, Co-Founder of Big League Pins
Working with K12 Sports Tech has been fantastic for Omella. Abby and Alec’s market expertise and insight is second to none from what we’ve seen, and has been instrumental in gaining traction in the complex school athletics space. Their unique model of inviting athletic directors onto projects to provide us direct feedback and guidance – while introducing our solution – has proven incredibly effective and valuable for us. And the combination of well thought-out introductions, surveys, and feedback not only unearthed valuable insights that we hadn’t previously considered, but helped us identify untapped potential and see immediate success.
Thanks to K12, we feel confident in our approach and strategy to serve athletic departments well, and we are equipped with knowledge and tools needed to seize new opportunities. I strongly recommend K12 Sports Tech to any sports tech vendor or organization seeking to understand, enter, and/or grow in the school athletics space!
—Brett Kopf, Co-Founder Omella and Remind
K12 Consulting Services
THE BIG "WHY" BEHIND THE EMERGING INNOVATORS PROGAM
K12 Sports Tech is on a mission to make premium sports technology accessible to all school athletic programs and student-athletes.
We believe innovation in school athletics shouldn’t be limited to companies with big budgets. Game-changing, mission-driven sports tech companies deserve a pathway to growth, engagement, and impact.
That’s why we created the Emerging Innovators Program—an affordable, results-driven opportunity for early-stage companies to collaborate with K12 Sports Tech and engage directly with our AD Think Tank, a network of 500+ forward-thinking athletic directors nationwide.
LET’S CHAT
Get more information about how K12 can help connect you with Athletics Administrators and grow your business
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